A Broken Link on YellowPages.com
I started this post when I hit a broken link for a company whose domain name pointed at a YellowPages.com listing. I was searching fora retailer of a particular type of glass. I don’t know if the...
View ArticleEmail Marketing Etiquette: “The Opt-In”
This morning I’m reminded of a basic principle of email marketing and etiquette: the opt-in. “Opting in” is when the recipient has given express permission to contact her via email. She has provided...
View ArticleAre you an Adopter?
Qwikster is well positioned to help jump-start streaming media adoption by Netflix subscribers. Qwikster isn’t as appealing as the Netflix brand. It’s new, unknown, it’s a risk. Netflix is a trusted...
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